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The Brand

About

Nordicdots is a design-driven concept brand for people who love tennis, padel, and training — with a focus on clean design, performance, and sustainability. Founded in Sweden in 2019, Nordicdots began as a sustainable racket sports apparel brand, inspired by minimalist Scandinavian aesthetics and responsible production.

Today, Nordicdots ships to more than 100 countries worldwide from its headquarters in Luxembourg. In 2024, we expanded into tennis with the launch of our first tennis rackets and equipment, continuing our commitment to thoughtful design and high-quality performance — on and off the court.


The Name

Nordicdots takes inspiration from the Northern Lights and the geometry of the court. The Nordic night sky — clean, sharp, and powerful.
The dots reference both stars above and the geometric lines of tennis court seen from above. And, the green tone reflects our commitment to sustainability.